It’s a new year and many of us are jumping on the diet bandwagon with the goal that this year will be the year you finally take off those stubborn pounds. You have a plan for how you will eat and what diet you will follow, and an ambitious exercise plan on top! Last year you had the same goal, and in fact the year before that as well, and really as far back as you can remember. But this year you will succeed. You have to. This year will be different.
The truth is, this year won’t be different. Because you are using the same strategy called eat less and exercise more that you’ve tried countless times before, with little to no success! Remember the definition of insanity?
But guess what? It’s not your fault. According to Marc David, founder of the Institute for the Psychology of Eating, 99% of people who lose weight on a weight loss diet gain it back within a year! That really is insane. The diet industry has gripped us with their multi-million dollar advertisements.
So are you doomed to carrying around your unwanted pounds forever? Not necessarily. This year can be different – if you take a different approach. The reason diets fail us 99% of the time is because they don’t really change us on the inside. Sure, they can change your biochemistry, but I mean they don’t shift who you are as a person. They focus on the surface, therefore surface results are achieved.
Here’s the secret: for lasting weight loss, an inner shift needs to happen. How do we make that happen? Sometimes it takes a medical scare, loss of a loved one, birth of a loved one, a change in location, a new job, or simply getting in touch with the real you. It’s different for everyone. Eating Psychology digs into the personal realm that may hold your key for lasting weight loss.